Money Where Our Mouths Are Publishes Report on Female Funding in Agri-FoodTech

New Money Where Our Mouths Are (MWOMA) record analyzes the feminine investment gaps in Agri-FoodTech. In 2019, solely 3% of investment bucks and 7% of offers went to female-only based startups in the Agri-FoodTech trade.

Money Where Our Mouths Are Report - Crunchbase | Agri-FoodTech Female Funding Gaps

Female investment in agri-foodtech

AgFunder, The New Meals Economic system, and Karen Karp & Companions, have teamed as much as shape MWOMA, the first-ever investigation into the investment hole between male and female founders in the Agri-FoodTech trade. Crunchbase contributed to the uncooked knowledge analyzed in the record, together with the founder gender knowledge for Agri-FoodTech startups.

The Agri-FoodTech sector skilled a record-breaking 12 months in 2019, with $16.9 billion invested in the trade. Alternatively, after examining a pattern dataset, the MWOMA crew discovered that solely 3% of the ones investment bucks have been invested in female-only based startups. Curiously, in keeping with Boston Consulting Team, women-led startups in the tech trade have confirmed to be extra environment friendly and feature a 35% upper go back on funding. 

Gender hole in deal quantity in agri-foodtech

The disparity between founder gender and deal quantity has stayed slightly consistent over the last few years. Consistent with the learn about, solely 7% of offers in 2019 concerned startups with a female-only founding crew. When together with the ones startups with a combined feminine/male co-founding crew, the % will increase to 16%. 

Deal Volume by Founder Gender - AgriFoodTech

How deal quantity interprets to bucks for girls

Despite the fact that startups with no less than one feminine founder had about 16% of the deal quantity, they just captured about 8% of funding bucks in 2019. When evaluating this to the wider startup trade, the % of greenback investment throughout all industries is ready 17% for startups with no less than one feminine founder. Much more drastic is that only female-founded corporations solely won 3% of the investment bucks. Moreover, investment for startups with no less than one feminine founder dropped 37% from 2019 to 2019, in the pattern dataset. This information level introduced much more considerations. 

Dollar funding levels - female funding - agrifoodtech

Moreover, there’s a slightly vital dip for female-only based startups between Seed and Sequence A investment rounds. As proven in the chart beneath, female-only Sequence A rounds captured a trifling 3% of investment.

Seed & Series A Dollar Funding - Founder Gender - AgriFoodTech

Tales from the ones on the bottom 

Along with diving into the information, the MWOMA additionally interviewed ladies in the trade. Their crew spoke with feminine founders, CEOs, buyers, and leaders in the Agri-FoodTech trade. During the quotes shared in the record, there appears to be a not unusual theme round opting for your buyers properly. 

Kellee James, Co-Founder and CEO of Mercaris, says “A few of our male colleagues don’t get requested about earnings – they are able to be aspirational. After we pitch we need to turn out the numbers… As we develop, we see how essential it’s to paintings with buyers that percentage and have compatibility into our long-term imaginative and prescient.”

Allison Kopf, Founder and CEO at Artemis, talks concerning the significance of flipping the script, and combating towards the gender disparity. She says “Make a selection your buyers. Take capital with purpose. Be certain your buyers are your companions. They will have to be aligned along with your project and assist develop your small business exponentially.”

Money the place our mouths are

On the finish of the record, MWOMA lists a couple of techniques for funders, feminine founders, accelerators, and meals and agriculture corporations to position their “cash the place [their] mouths are”. MWOMA encourages funders and accelerators to ask extra ladies marketers to pitch, and to offer schooling about the place biases exist. In conclusion, feminine founders in agrifood-tech will have to lead with their trade’s core power and asset command over their trade.

Obtain the total record right here.

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