KFC Launches Blockchain Pilot for Digital Advertising and Media Buying

Kentucky Fried Hen has rolled out a blockchain pilot program around the Center East geared toward making improvements to virtual promoting and media purchasing.

KFC Center East expects the blockchain-powered platform to verify higher transparency within the promoting provide chain, information e-newsletter AMEinfo reported on April 29. Via deploying the platform, the corporate additionally seems to be to handle problems like safety and privateness of advertisers, publishers and customers.

Making commercials information clear on a shared database

The pilot targets to turn how blockchain can lend a hand support information processing, build up the emblem’s visibility and penetration, and optimize promoting earnings. Moreover, KFC hopes to get to the bottom of any fraud problems by means of the usage of a shared blockchain-based database, the place details about all commercials supply and placement is noticed, shared and up to date on a real-time foundation.

Ozge Zoralioglu, leader advertising and marketing officer at KFC, Yum! Manufacturers, mentioned:

“KFC can now get pleasure from enhanced visibility of real-time information and probably the most up to date insights – all with complete self belief that data is authenticated, tamper-proof and therefore credible.”

Speedy meals eating places experiment with cryptocurrencies

KFC has up to now experimented with rising applied sciences like cryptocurrencies. Again in 2019, KFC Canada presented a brand new menu merchandise, the Bitcoin Bucket, that buyers may just purchase completely with Bitcoin (BTC).

Following KFC’s instance, American fast-food chain Church’s Hen began accepting bills in cryptocurrency Sprint (DASH) at its all 10 eating place places in Venezuela, on the time. 

Burger King is often referred to as one of the primary global fast-food chains to simply accept Bitcoin as a method of cost. Guests have been reportedly in a position to shop for burgers with crypto again in 2019 on the Netherlands department of Burger King. Later, the German department of Burger King started accepting Bitcoin on its site and cellular app.

On the other hand, Burger King in the end eating places stopped accepting Bitcoin and introduced that the virtual forex cost initiative used to be only a transient promotional marketing campaign.