Analytical Record: IEOs in 2019-2020

Key Takeaways:

1. IEOs raised $1.7 billion in 2019.

2. Handiest four out of the highest 15 IEOs had a favorable go back on funding (ROI) on the time of writing.

3. The common ROI of the highest 15 IEOs was once 18%.

4. Matic was once the most efficient appearing token out of the highest 15, with an ROI of +577% (Binance Launchpad).

5. MultiVac (-92%) and VeriBlock (-94%) have been the worst appearing IEOs out of the highest 15 in phrases of ROI (on KuCoin Highlight and Bittrex respectively).

6. Binance was once the most well liked launchpad for the highest 15 — eight out of the 15 best IEOs (53%) have been carried out in this platform. By contrast, LaToken was once the most well liked launchpad for all the IEO marketplace, launching greater than 140 IEOs in 2019.

7. Handiest two IEOs out of the highest 15 (13%) raised greater than $10 million — GateChain Token ($64 million) and LEO ($1 billion).

8. The most efficient launchpad in phrases of reasonable ROI was once Binance with +144%, and the worst was once Bitforex, with a median ROI of -83%.

Disclaimer: All numbers used in this text have been received on March 1, 2020. This can be a co-brand file of SMC Capital and bigX.


2019 noticed the upward push of the startup crowdfunding phenomenon referred to as the preliminary trade providing, or IEO, dubbed by way of trade insiders because the “reincarnation of the preliminary coin providing (ICO).” IEOs temporarily was the freshest subject in the blockchain marketplace, however started to look an important decline in This autumn of 2019. Patterns from the ICO duration, comparable to sturdy FOMO round a number of tokens, immense volatility, hefty earnings and oversized losses contributed to the doubtful nature of the IEO marketplace. 

Towards the tip of 2019, IEOs raised much less cash, fewer initiatives carried out IEOs and a large number of exchanges close their launchpads down, main many to consider that 2019 will be the closing 12 months for IEOs. Nowadays, the highest 15 IEO initiatives of 2019 proceed to fight to stay their floating token worth above their IEO worth. 74% out of the highest 15 IEOs are in the crimson, handing over a median loss to their traders of -53%. 

On the other hand, a lot to the trade’s wonder, the IEO marketplace did display some certain traits in 2020. As an example, India-based trade WazirX carried out a a success IEO on Binance, elevating $2 million and handing over a notable ROI to their traders (in this day and age of writing, the ROI for WRX was once +892%). A number of exchanges stay fairly energetic in the marketplace, as there is still a provide of initiatives and insist from traders. Our analysis file objectives to take a look at the traits using this marketplace and the possibilities for IEOs in 2020 and past.

What Are Preliminary Alternate Choices (IEOs)?

IEOs are very similar to ICOs, however the providing is as an alternative carried out thru a cryptocurrency trade, which handles facets like KYC tests on consumers, record, reporting and different comparable purposes. Even if IEOs are lately the topic of substantial hype, many marketplace contributors, together with senior executives of the biggest cryptocurrency exchanges, admit that IEOs are extra of a PR and advertising and marketing device fairly than a fundraising possibility. Even if many initiatives do lift cash, maximum finally end up spending the vast majority of budget raised (as much as 85%) on market-making to fortify the token worth. 

Hottest launchpads additionally matter IEOs to strict prerequisites. As an example, just a restricted collection of traders selected by way of random lottery can take part, and strict boundaries in regards to the collection of tokens to be had in keeping with investor practice. IEOs assist to popularize initiatives and develop the token holder neighborhood, however their usefulness in phrases of elevating capital is questionable. IEOs assist exchanges draw in new buyers, build up buying and selling quantity and force further earnings, however we have now sturdy doubts about the true price for startups.

Fundraising Effects

IEOs Raised $1.7 Billion in 2019 

IEOs carried out fairly properly in 2019, with Might being essentially the most a success month in phrases of budget raised. The massive spike in Might fundraising is because of Bitfinex’s LEO IEO, which raised $1 billion USD.

IEO trade fundraising effects in 2019

The vast majority of IEOs (67%) have been carried out between June and December, however the majority of budget have been raised from January to June. It’s most likely that LEO’s $1 billion providing in Might led many initiatives to consider that IEOs may deliver them further budget and safe a loose record on an trade. With greater call for from initiatives, executives at crypto exchanges additionally discovered that IEO launchpads may well be a very good supply of extra source of revenue. The mix of those components resulted in a gorgeous 12 months for IEOs.

IEOs month by way of month


Maximum IEO initiatives in 2019 got here from the United States, Estonia, Singapore, South Korea, Hong Kong and the United Kingdom. Altogether, those nations accounted for greater than 50% of all IEOs and raised a complete of $1.45 billion USD, about 85% of the entire quantity of budget raised.

*Jurisdiction is where of factual registration for startups


The Maximum Standard Launchpads by way of Collection of Initiatives

Latoken, ProBit and p2pb2b have been the most well liked exchanges for initiatives searching for to habits an IEO in 2019. In overall, no less than 250 initiatives carried out IEOs on those exchanges.

The preferred launchpads

Most sensible Launchpads by way of Budget Raised

Over part of IEO investment was once raised at the Bitfinex Launchpad, due in massive section to LEO’s oversized $1 billion IEO. With the exception of the LEO IEO, maximum 2019 IEO budget have been raised at the LaToken trade launchpad.

Raised in %

* and different smaller launchpads (not up to 0.1%).

The Absolute best Appearing Launchpads (ROI)

The Absolute best Appearing Marketplace Sectors

Probably the most a success marketplace sector for IEOs was once protocols, which carried out fairly strongly (+124%). By contrast, the Web of Issues (IoT) sector delivered the worst ROI. Particularly, IEOs adopted the similar development as ICOs, the place protocols additionally ruled in phrases of ROI.

What Came about to the Most sensible 15 IEOs?

The secondary marketplace efficiency of the highest 15 IEOs unearths that almost all IEOs are nonetheless suffering to stay the token worth upper than the token sale. Handiest four initiatives out of the highest 15 (26%) are nonetheless offering their traders with a favorable ROI. The common loss for initiatives in the crimson is -53%, whilst the typical ROI for a success initiatives is +209%.

Initiatives with a unfavourable ROI have jointly raised $1,050,430,000, which is 62% of all budget raised by way of IEOs and 93% of budget raised by way of best 15 IEOs.

The Most sensible 15 IEO’s ROI since IEO

Nearly all of best 15 initiatives carried out choices on Binance and effectively reached their exhausting caps. Bitfinex’s LEO raised the biggest quantity of budget, however its efficiency has been lackluster. LEO has simplest 1,754 token holders on each Ethereum and EOS, it has the bottom quantity to marketplace cap ratio and its day by day quantity is set 10 instances less than that of BitTorrent. Matic lately has the most efficient ROI and a 103% quantity to marketplace cap ratio.


In some ways, IEOs have been the closing echo of the ICO generation — when new startups have been ready to boost thousands and thousands of greenbacks and not using a product or transparent roadmap. Many tokens posted stellar efficiency in the primary a number of days or perhaps weeks after record, however misplaced nearly all of their token price inside of a number of months. IEOs and ICOs did display that just about any person can release a challenge and get thousands and thousands of greenbacks in investment from retail traders just by having a good suggestion, a cast staff, a colourful neighborhood and convincing arguments why the token worth will develop after record. 

On the other hand, the efficiency of the highest 15 IEOs is unmistakably very similar to initiatives in the ICO generation. Startups was public too rapid and spent their consideration and sources on boosting the token worth as an alternative of creating their product. Consequently, the vast majority of IEO tokens misplaced the lion’s percentage in their price all the way through the primary quarter after record. Making an allowance for these kind of issues, apparently that the IEO generation was once extra about hypothesis and buying and selling than fundraising and startup building.

Long term Traits

We acknowledge four key traits in the IEO marketplace in 2020

1. Regional Focal point

Respected exchanges will search out business partnerships with sturdy native avid gamers from crypto-friendly markets to open up further call for. The WazirX IEO introduced on Binance mentioned previous in this text is a case in level. This technique is smart for exchanges as a result of IEOs are a loose device for onboarding new customers, boosting buying and selling quantity and pulling in market-making charges.

2. IEO Slowdown

We predict to look considerably much less IEOs being introduced in 2020 year-over-year. Making an allowance for the ROI of IEOs tested in this text and lowering call for from traders, we think that the IEO marketplace will lower considerably, each in overall quantity of initiatives introduced and quantity of budget raised. On the other hand, we don’t be expecting this marketplace to vanish. The silver lining of an IEO slowdown is that new IEO initiatives will have to be of upper high quality, ideally with a primary spherical a raffle capital backing.

3. Exchanges Will Trade Regulations

If exchanges hope to proceed providing IEOs as a provider, they’re going to want to loosen their prerequisites to onboard new initiatives. A few of the first IEO necessities set to be revisited are marketplace making allocations and token worth reductions. At as much as 85% of all budget raised, required marketplace making allocations for brand new initiatives aren’t cheap. Calls for for IEO initiatives to seriously lower the token worth underneath non-public sale costs, undercutting preliminary traders, can be loosened. On the other hand, exchanges would possibly build up preliminary capital necessities and carry out extra thorough due diligence on new initiatives.

4. Greater Actual-International Pastime

As virtual and conventional markets get better from the monetary disaster and rebound to well being in the second one part of 2020, endured liquidity troubles will drive real-world companies to hunt out ingenious new fundraising resources. Some will inevitably flip to virtual currency-supported crowdsales to continue to exist. In some industries, like HoReCa or retail, IEOs would possibly end up well-suited for fundraising as in comparison to unrealistic lending prerequisites from banks. Attainable large winners from this forecast come with primary crypto lending firms, which might assist underwrite real-world trade offers.

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The perspectives and reviews expressed in this text are the writer’s personal and don’t essentially mirror the ones of CoinMarketCap.